Dave Chase via www.Forbes.com
There is no better place to generate staggeringly high bills than at a hospital. For entirely rational reasons, healthcare providers invested vast sums of money on IT systems optimized to maximize billing opportunities. Unfortunately for hospital-based health systems, this is the polar opposite of what will drive success in the future. From a revenue-generating perspective, ordering as many procedures and interventions as possible created success in the old reimbursement model that is currently in its death throes.
Even for people with chronic conditions that consume 80% of healthcare resources, hospitalizations should account for less than 1% of their life. Yet, the vast majority of health IT budgets have been centered on large hospital-based health systems. In the rapidly growing population health-based ecosystem of the future, it’s well recognized that a hospitalization represents an abject failure in the vast majority of incidences — something that should have been caught earlier or prevented entirely that results in a high-cost, high-risk hospitalization.
I was reminded of this as I was writing up my big takeaways from the recent Exponential Medicine conference put on by Singularity University. Later this week, I will publish the seven bunker busters to the status quo healthcare fortress that I took away from the Exponential Medicine event. One of the striking things from discussions on AI, robotics, synthetic biology, big data, blockchain, virtual reality and more was that the primary focus is meeting individuals (a.k.a. patients) where they are in their life/community versus inside an institution. In other words, paying attention to the other 99% of the individual’s life that the traditional system largely ignores. Since it was a meaty topic and takeaway #1, it made sense to create a separate article for it. Stay tuned for the other six bunker busters.
The most powerful exponential technologies are human centered
In the past, healthcare has been organized around providers and medical technologies, which led to a highly siloed and uncoordinated system creating waste and even medical harm. There is strong desire to avoid repeating mistakes of the past and simply have new exponential technologies perpetuate the siloization of healthcare. During her always compelling “Unmentionables” session at Exponential Medicine, Alexandra (Alex) Drane (Co-Founder, Chief Visionary Office & Chair of the Board of Eliza Corporation) shared vivid details of how a healthcare system that doesn’t take into account the realities of people’s lives will be destined to under-perform. Alex described a shift in perspective that I view as significant as Copernicus’ conclusion that the earth (provider) isn’t the center of the universe. Rather, being patient-centered shouldn’t be simply a catchy marketing trope. A truly human-centered view causes a health organization to completely change their perspective.
It struck me that legacy health IT infrastructure reflected the old world and a new framework is needed. Consequently, I’ve been working with Cascadia Capital’s healthcare practice on a new industry taxonomy that reflects a modern population health view of the industry. [Disclosure: I’m a non-staff Senior Advisor to Cascadia Capital. Previously, Cascadia advised my company, Avado, when it was acquired by WebMD in 2013.] As you can see in the schematic below, the framework necessarily depicts the individual at the center of the healthcare “universe.” As one of the most active investment banks in the digital health and healthcare services sectors, Cascadia has seen the acquirers of Cascadia’s M&A clients struggling to make the shift from looking at the world through a provider-centric lens. The flawed reimbursement system implicitly reinforced this pre-Copernican view in legacy EMR systems.
The framework below helps incumbent organizations hoping to stay relevant in the next generation of healthcare understand where they have gaps. This will allow them to win in the population health era of healthcare. The schematic below is a mashup of the following items:
- RWJF commissioned the University of Wisconsin’s Population Health Institute to do a study of studies to assign percentages to the various factors driving health outcomes. Each of the four main categories outlines the sub-elements and a percentage. For example, the conclusion of the study was that one could assign 20% of outcomes to the quality of and access to clinical care.
- Each of the four main categories is then mapped to the elements of the Health Rosetta (represented as a vector in the schematic) that reflect what drives the best outcomes as measured by the Quadruple Aim.
- Within each vector, there are a variety of health technology and service categories that serve the various elements of the Health Rosetta.
[Disclosure: I have been the catalyst to the open source, non-commercial Health Rosetta project.]
It has been estimated that 88% of health dollars go to Clinical Care despite the fact that it only impacts 20% of health outcomes. While the majority of health systems are tax-exempt and their mission statements outline that they strive to be stewards of their community’s health, the evidence is clear most are falling far short. Next generation health leaders recognize that items that fall far outside of traditional healthIT are imperative.
Unfortunately for incumbent healthcare organizations, most are at risk of repeating history, of falling into the same trap that newspapers fell into. That Zero Sum Game thinking led to catastrophic damage to those organizations. The smartest healthcare organizations have overcome the understandable, albeit misguided, belief that if they spent a gazillion dollars on a large EMR system it will position them for the future. Instead, they recognize they must not only adopt new capabilities focused on clinical care but also invest in the other three big buckets of health outcome drivers.
The schematic below outlines some of the areas that must be addressed. This is a small preview of a longer presentation entitled The Future Health Ecosystem Today that will be released in early 2016 by Cascadia Capital. In that presentation, we will drill down on the myriad new categories of digital health and health services required in the population health era. In the meantime, I encourage you to read the draft of the 95 Theses for a New Health Ecosystem that lays out a set of guiding principles for success in the next generation of healthcare.